500+ Five-Star Reviews · Family-Owned for 40 Years
Boerne & New Braunfels · Since 1986
Four decades of custom design, engagement rings, expert repair, and pre-owned Rolex, from a family who knows your name. Gemologist-led, never high-pressure.
What We Do
From the first ring to the pieces handed down for generations, Borrego Fine Jewelry is where Hill Country families come to mark what matters.
Hand-selected diamonds and celebrated designer settings, or a ring designed entirely with you.
Explore Bridal →A curated, ever-changing selection of pre-owned Rolex timepieces, each evaluated by our experts.
View Timepieces →From a sketch, a story, or an heirloom, our master jewelers craft a piece that exists nowhere else.
Start a Design →Doves by Doron Paloma, Piero Milano, and more, Hill Country style with world-class craftsmanship.
See Collections →40 Years
Family-owned since 1986
Gemologist-Led
Certified Jeweler & Gemologist
Two Showrooms
Boerne & New Braunfels
In-House
Custom design & repair on site
Designers & Collections
For four decades, families across Boerne, New Braunfels, and the greater Hill Country have trusted Borrego Fine Jewelry to bring them the designers they love, from the bold color of Doves by Doron Paloma to the Italian artistry of Piero Milano. Every case is curated by hand, so the pieces you discover here are chosen for the way they wear in real life, not a catalog.
Piero Milano
Discover the Collection →
Doves by Doron Paloma
Discover the Collection →
Pre-Owned Rolex
Explore pre-owned Rolex timepieces that blend prestige, heritage, and exceptional value. Every watch in our showcases is evaluated by our experts, so you can buy with confidence. Our selection changes often, book a private viewing or call ahead to ask what is currently available.
Borrego Fine Jewelry is an independent jeweler. Rolex watches offered are pre-owned and are not affiliated with or endorsed by Rolex.
Meet Borrego
Founder Bob Borrego, a Certified Jeweler and Gemologist with 40 years in the trade, built this business on relationships rather than pressure. Today the family carries that same promise across two Hill Country showrooms: sit down, take your time, and leave with something chosen with confidence.
500+ five-star reviews across the Hill Country
Collections
From the bold color of Doves by Doron Paloma to the Italian craftsmanship of Piero Milano, our cases hold collections chosen for the way they wear in real life. Come see what has just arrived, our selection is always evolving.
How It Works
Sit down with our gemologist to talk through your story, your timeline, and your budget, no pressure, ever.
Preview diamonds, settings, or a custom rendering. You see and approve the piece before a single tool is lifted.
Our master jewelers craft it in-house. You leave with an heirloom, and a jeweler for life.
“From the moment we walked in, the Borrego family treated us like their own. They designed the ring of my dreams and made the whole experience feel personal. We won't go anywhere else.”
A Borrego Bride · Google Review
Visit Us
Walk in, call, or book a private consultation. We'd love to meet you.
Our newest Hill Country showroom is on the way. Reach out and we'll let you know the moment the doors open.
Opening Soon
Our Legacy
For 40 years, the Borrego family has helped Hill Country families celebrate engagements, anniversaries, and everyday moments worth marking. We measure success the way a family does, in the relationships we keep, generation after generation.
